Google Analytics Reports [Fundamentals]

In the Google analytics reports column, you would see data according to the different categories of metrics that usually enhanced the user data more effectively. Yet we have learned everything about the

Google Analytics All Reports Including, Real TIme, Audiences, Conversions etc.

Home or Dashboard which is a starting point of Google Analytics. Hence, you will aware of the further lessons that generally differ from the previous sections.

Because it was a glimpse of Google Analytics reports and the accurate data will appear in the main dashboard which I’ll explain in this section. So, let’s start to learn.


The real-time report shows the current time statistics such as active users and their location. Where are they have on your whole website or app?

e.g. location of the webpage where users are mostly spending time. However, I have already described everything about the dashboard

where the real-time time report usually appears. But, the reports column you would learn a bit more how and what actually users perform activities on site.


An overview of the real-time google analytics reports tells about all possible components which usually help to measure in real-time reporting.

And, in this portion, you would only see the live statistics therefore you could merely analyze the active users. Hence, we understand later this google analytics reports.

Real time Reports in GA


The location tab reveals all about the user’s current geographical location, where they come from, and also get details about their

countries as well as how many percentages of user belongs to the specific country. The top of the statistics shows the live page view of users which

usually counting in minutes and seconds. With the help of these statistics, you can determine how people well engaged with your site or app.

live location of users in google analytics

Traffic Sources

How do you acquire users? the traffic source informs the medium and source of the group of users that belongs to the identical references.

If you would like to analyze how users come to my site or app. That report helps you to identify the exact source of individuals who are spending

time on the site right now. Such mediums include in the table: Organic, Referral, Social, and (none). The source is those sites from where generally

users come to your website. The above stats show up the page view per second and per minute. Furthermore, this report will often aid to measure live traffic.

Real time reports - traffic source of anayltics


The content column shows the specific active webpages location where users are living time. As well as it appears the title of the web page

hence it’s made easier to identify where are most people exist. At the bottom of the active users, you would analyze the device type of peoples.

This kind of google analytics report often gives the assistant to analyze the more accurately the website behavior.

Real time reports - content in google anayltics


Generally, events are the specific actions that the user takes on your site or app. However, for that, you have to create an event and

define a particular action that you want to see when someone would complete this either click on a particular text or add to cart button, etc.

This report also includes the Event categories and Event action. With the help of this live report, you can measure how your events are complete in a certain period of time.

And, at the Top appears the how many events are completing in certain minutes and second. Moreover, these statistics might not be visible to the Newbie people.



If you would have defined the goals that I have explained to you above in the basic goals section, then the statistics will appear in the conversion

report. Because whatever goal you would create the live details will show in this segment. As you can see in the below screenshot with the help of the

conversion report you can easily identify the live completing goals which you have created.

Further, the top statistics show the goal hits which means how a specific goal is finishing in a certain period of time usually minutes and seconds.

Real time reports of conversions in google analytics

Subsequently, the real-time reporting ends up I hope the explanation would be clearly understood to you.


In fact, the audience report is the major part of the overall Google analytics reports because it consists of every metric that we commonly need to measure in analytics.

Therefore, you need to understand these reports in depth so that you analyze the website behavior that will frequently help you to reach the goal.

Most of the critical information on a specific website will be appearing in this Audience report. Without knowing about these metrics it’s difficult to understand the whole Analytic tool.

Understanding the Audience reports in Google Analytics


Same as Real-Time report, it shows the overview or glimpse of all metrics in the reports column, where you would familiar with the too many things including the users, new users, page views, session,

number of sessions per user, bounce rate, old and new users, demographics, system, language, etc. However, all these metrics would explain at the end of the course.

Understanding the Audience overview in Google Analytics

Active Users

Here you would see the Active users data by the last 7 days, it’s default appears the 7 days data though you can change it later in order to identify more earlier statistics of past active users.

The graph helps to recognize how well the users are engaged with your site or app in the last period of time. Further, you can change the date from the top.

Understanding the Audience active users in Google Analytics

Lifetime Value

Lifetime value data usually appears on a large e-commerce website, unfortunately, newbie analytic users would not be able to see the statistics.

Basically, it points out the Life Time value (LTV) and revenue per user. Each user have assigns a revenue that meets their purchase of the product.

It typically shows the Revenue Per User (LTV) in the first 90 days after the acquisition. Though it’s not too critical for beginners.

Understanding the Audience-lifetime value in Google Analytics

Cohort Analysis

This report will help you to enhance the cohorts analysis however, we have learned about the cohort in the previous section, yet in this report, you need to know more about it.

Understanding the Audience-cohort analysis overview in Google Analytics

The below screenshot might help you to understand better or else you can learn more about the cohort analysis in the google analytics reports.

The Cohort Analysis report - Analytics Help (1)


Unfortunately, due to a few technical glitches, there would frequently don’t show any accurate data on this report. We simply have to skip it and go for further sections.

Understanding the Audience-Audiences-in Google Analytics


In demographics, you would view the single statistics of Age and Gender, there are merely two components that come under the

demographic report. Where you simply perceive what age of users is arriving on my site as well as the Gender of specific users.


It’s an overview of demographic data in Google Analytics Reports where you cognize how figures appear in analytics reports.

The left column shows the Age group figures while the right column has appeared to measure Gender.

Both figures provide the proper information to study in-depth about the overall traffic statistics.

Understanding the Audience-demographics-overview in Google Analytics

Here you would familiar with the Age of your Audience. The graph shows how specific age group individuals are continually growing up.

Included the behavior and sessions of the users the bottom table As you can see that the various age group of peoples n your site.

Moreover, in order to measure much more about the particular age group of people, you need to configure the dimension like City, Country, or specific gender this might help you to understand better the reports.

Understanding the Audience-demographics-Age in Google Analytics

In the Gender column, you would oftentimes familiar with the statistics according to both male and female groups.

These reports assist to clarify which gender group is the more engaged and make purchases with

the help of this it’s easier to identify in-depth data. Moreover, the table shows the total revenue of males and females.

The Orange color bar shows the Male figures while the green graph informs about the female data. However, you can also analyze the bounce rate of both groups.

Understanding the Audience-demographics-Gender in Google Analytics


The figures give information about audience interests which measured by their online behavior and purchasing activities while demographics give information about Age and Gender.

  1. Enable Advertising Reporting Features for your property
  2. Enable the Demographics and Interests reports for the view

In the Interests reports, you’ll familiar with the three dimensions reports: Affinity Categories, In-Market Segments, and other categories. As you can see in the below screenshot where three tabs show the dimensions.

About Demographics and Interests in Google Analytics
Affinity Categories

Affinity categories are used to reach potential customers, to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process.

Values: Lifestyle similar to TV audiences, for example, Technophiles, Sports Fans, Cooking Enthusiasts.

Furthermore, with the help of the dimensions, you can better analyze the report.

About Demographics and Interests -Affinity Categories in Google Analytics
In-Market Segments

Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process.

Values: Product purchase interests

About Demographics and Interests -Other categories in Google Analytics
Other Categories

These are more granular categories than Affinity or In-market, and let you identify users who are not in those other categories.

Values: It provides the most specific view of your users. Such as, Affinity Categories includes Foodies, while Other Categories includes Recipes/Cuisines/East Asian

About Demographics and Interests -Other In-market segments in Google Analytics

Learn more about Demographics and Interests reports in Google Analytics


As in their name here you will see the language and location reports. it determines the user’s location and which language of their browser

uses because analytics identify the user location by the browser ISO code for example en (English), en-us (English, United States), en-gb (English, Great Britain)


Stand by these records, you can easily understand the language of the browser and which users visit your site. Moreover, how you acquired users from different languages.


The other tab informs the user location or the country from where the users usually came to your site or app. It assists to measure the audience’s statistics if your business is worldwide.



In the behavior reports tab you would familiar with these three reports including new vs returning users, frequency & recency,

Engagement, Session quality, conversion probability. Each report helps to measure the user’s behavior which also tends to reach your business goal.

New vs Returning

This report defines new and returning users on your site. Include the sessions of the visitor that comes to your website frequently.

These statistics will oftentimes help marketers how new visitors act when they come first time on the website.

What is new vs returning users of behavior in Google Analytics
Frequency & Recency

Count of sessions has calculated the order in which the sessions involved with one visitor occurs.

For example, the 1st Session Instance are sessions that occur with no prior session recorded; 2nd Session Instance is the sessions that occur

with 1 prior session recorded; etc. And, the statistics enhanced the frequency and recency of the user’s sessions. It also gives information about how many pages are viewed in specific sessions.

What is frequency and recency of behavior

How users are engaged with your site, the report measures how many pages are viewed in a particular session duration which you can see below.

This type of figures shows how users spend time on your site and which pages they are more communicate,

What is engagements of behavior


The technology tab reveals how many users usually use a specific browser and OS. Even, you can also explore the screen resolution, screen colors, flash version, etc.

Furthermore, in the Network table appears the service providers and hostnames of all the users. All these dimensions give in-depth details about which Technologies users are mostly used.

Browser & OS

As you can see in the below screenshot the browsers name appears in the table that identifies which browsers are mostly used by the

users along with this you can also discover the user’s operating system, screen resolution, colors, and flash version.

What is Browser & OS of technology

The network column basically gives the name of the Internet Service Providers (ISPs) used by the visitor to your site.

Every country has it’s own ISPs that’s why it’s oftentimes easier to find out which users are connected with the most internet providers.

What is Networks of technology


Here you would see the type of devices: Desktop, Mobile, Tablet which usually used by the users along with this their brand, service providers, operating system, etc.


It shows the type of devices: Desktop, Mobile, Tablet that user’s mostly used.

What is Mobile Overview

Including it the Mobile device info such as branding name, service provider, operating system and other.

Here appearing the brand name in the table. That helps to analyze which brand are mostly users used to visit your site or app.

What is device types


The custom section gives the information of custom variables that you need to define and the report does not show earlier

until you define the custom variables, though it often used to collect additional information on users’ behaviors in Google Analytics Reports. Learn more about custom variables.


Benchmarking gives the idea to compare your details with aggregated industry data from other companies that share their details. Along with this yield valuable context, helping you to set meaningful targets, gain insight

into trends occurring across your industry, and find out how you are doing compared to your competition. In fact, some benchmark data has been filtered due to an insufficient number of contributing properties.

There would appear three dimensions: Channels, Location, Device.

What is Benchmarking

User Flow

User flow defines the particular group of user’s journey from starting point to endpoint whenever some visit the site how they interact with your site web pages

thus it shows the type of flow which provides the figures of the sessions of the first time interaction of the user, along with these further interactions.

As you see it how user comes to starting pages and go the different webpages of the across the website.

Moreover, you can change the dimensions it shows the country by default you can switch it further. It is often useful for analyzing user behavior.

What is users flow

Check Out the next Google Analytics Reports [ Advanced ].

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