Generally, goals in analytics represent a completed activity that also called a conversion. A goal helps to measure what specific actions users often complete on your site.
Moreover, it also defines how well your website fulfills specific objectives that lead to the success of your online business.
However, making goals in digital analytics is the foundation of measuring
or tracking crucial information activities that often tend to achieve business objectives, such as the number of conversions and the rate of conversion for your web and app.
Therefore, the deficiency of these activities becomes incomplete details of your online business. That’s why creating and defining goals in Google Analytics is an important part which you must know.
Creating a Goal
For defining goals you have to go the Admin panel in analytics account.
- Pick Goals in All web site Data section.
- Click a red button for creating goals.
- Then, Goal setup page will open
You have three basic options for defining goals:
- using a goal template
- smart goals
- custom goals
Here, are shown in image some basic actions that users often take including, make a payment, registering online, Schedule visit, donate, etc.
You would notice here appearing in some categories like Revenue, Acquisition, Inquiry, Engagement,
basically, these categories help to denote the right events according to the different businesses and their objectives.
You simply have to select those events which meet your goals objective such as, your business is about e-commerce,
then the (Make a payment) is right because it’s define completed online payment on your online store.
That’s means wherever an online payment would complete google analytics will show up it on the goals section.
Same as other goals you can also define which matches your business intent.
After selecting goals the next page will appear which tells you to add the Name you simply give the name of your goals objective, like (Make a payment).
Then, the second option is goals slot id and goals set: (Every goal you create is assigned a numeric id 1 to 20. And, goals are grouped into sets of up to 5 individual goals)
The third option defines the Goal types: (Destination, Duration, Event, Pages/screens per session) every type has its own objective that you can understand by the below screenshot.
After selected goal types you have to add the destination URL of the webpage that you want to track whenever
it will trigger. Then this event count as a conversion report in conversions> goals> overview.
In the next option, you can assign a monetary value of conversions in dollars. It helps to measure
the overall cost of specific conversion which you have defined if you want to use it press the Toggle bar otherwise default it.
The third one option (Funnel) where you can assign a specific path that goes towards URL, basically this analyzes the entry and exit points that impact your goal.
If you have already taken conversions from the last 7 days then you can click on the (verify this goal button) that would have converted your earlier data. Subsequently, click on the (Save) button.
Congrats! you have successfully created a goal start monitoring on the dashboard: where it shows conversion rate and value (if you would have assigned) completions, moreover the goal name.
I hope you understand the objective of defining goals in Analytics, though it often for a large online business
that has a lot of types of conversion, therefore you are a small entity then you can skip this process and use it afterward.
- Introduction of Analytics
- History Of Google Analytics
- Why Google Analytics
- What Is Google Analytics Tool
- Google Analytics Setup
- Implementing Tracking Code
- Basic Goals In Analytics
- Understanding Dashboard
- Google Analytics Reports Fundamentals
- Google Analytics Reports Advanced
- Products Linking
- Analytics Intelligence
- Account User Management